They focus on many different aspects of innovation. So, let’s look at a few examples of what they’re already done, or are currently working on using the Ten Types framework.If we start with the Configuration part, the biggest thing they’ve focused heavily on rethinking the Networks, Structures and Processes that have traditionally been used in the automotive industry. Then, the authors offer examples for each type of innovation and key moments that happened throughout the years inside these innovative ecosystems. Network Innovation looks the way in which your company deals with the relationship with the stakeholders and how you approach the strategies behind the partnerships. While non-profits and governmental organizations can certainly innovate without making profits, every innovation still costs something to produce, and it should always generate more value than that for the organization producing it. Indeed, some are focused more on the innovative mindset and culture, for example the case for social innovation, others are focused on processes, you can look at product and process innovation or open innovation. https://innovatingsociety.com/doblin-10-types-of-innovation Innovation principles to bring about meaningful and sustainable growth in your organization. Les 10 Types d'Innovation est issu du travail de recherche de la société Doblin, ce Canvas fait partie intégrante de la méthode d'innovation de Doblin. 'Ten Types of Innovation' App Gives Innovators a Canvas. In other words, improving things such as the quality, price, safety, ease-of-use or sustainability of the product or service, but also the creation of new features. While there are obviously more factors than just innovation at play here, the outperformance of top innovators is still incredibly large with their stock price more than doubling in just five years when the benchmark actually saw their prices decline during the same period. which „uses internal and external flows of information to accelerate internal innovation and to extend the market for the external use of innovation.” In other words. These days, fully stand-alone products and services are actually not very common. No, there are a multitude of approaches, paradigms and definitions of innovations and these 10 types of innovations are forming one of those approaches. Same as for products and services, you don’t have to follow fads. In simple cases, this can simply mean the use of an existing infrastructure to get an innovation to market quickly, franchising, vertical supply chain integration, all the way to building social networks and online marketplaces. This is about all the channels where your customers and potential customers can find out about your company and its offering, as well as the way in which your company communicates and maintains that relationship. © 2020 Viima. An example of product performance innovation is Gorilla Glass, made by Corning, which is the result of 160 years of testing and improvement. , the agency is approaching innovation based on people and multidisciplinarity. The configuration types are related to the organization or business configuration such as the profit model used in the business, the structure of the business and the process. What could you do to generate more? On the other side, it deals with. Innovation is commonly defined as the "carrying out of new combinations" that include "the introduction of new goods, ... new methods of production, ... the opening of new markets, ... the conquest of new sources of supply ... and the carrying out of a new organization of any industry" However, many scholars and governmental organizations have given their own definition of the concept. Modèle d’affaires. The book shows 9 other creative patterns besides the new samples. Could you categorise Larry Keeley’s innovation strategies differently? Process Innovation is when the processes inside the company are improved for their efficiency either to reduce production time or to reduce certain costs. To help fight the current crisis, we've made Viima's Basic plan free for unlimited users indefinitely. Sure, there’s more to innovation that product innovation, but from a consumer perspective products (and services) are what people pay for. 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